Telecom Regulatory Authority of India ( TRAI ) prescribes SMS Charge CHECK NOW
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Communication in today's market is changing. Email, a proven effective tool must make room for the new revolution. So what is the most effective way to reach the echo-boomers?
Messaging! Text messaging is taking quantum leaps in leading marketing strategies as it has proven itself to be a more effective approach to reaching today's youthful customer.
Of adults keep their smartphones within arm's reach
Of people open a text within 4 minutes of receiving it
Of people will click the URL in an SMS, compared to just 4.2% for emails
of consumers would consider opting in to a brand’s SMS loyalty programme.
Of people in the UK suffer from ‘nomophobia’, the fear of being without a mobile phone.
SMS campaigns receive an average response rate of 30%, compared to email campaigns, which is 4%.